Returning with another soul-speckled original, Blu and Exile share the lovingly animated “Sold The Soul” video. A charmingly dusty, piano-led boom-bap track, “Sold The Soul” concerns the conflict between commercial appeal and artistic vision. Creatively dramatizing the central battle between Blu and his soul with gothic animation, the “Sold The Soul” video is a cosmic delight, grounded by Blu’s lyrics, which appear onscreen throughout the video. Directed and animated by Justin Herman
